17 January 2011 by Parkers Team

  • Kia Picanto loses the least money
  • Small cars command the top 50
  • Off-roaders resist depreciation

Kia's Picanto was the car that lost the least money after a year of ownership, according to Parkers depreciation stats for 2010.

The report is based on the average private resale values for 12-month-old cars with 10,000 miles on the clock.

The Kia, which tops the table, lost £1,247 over the course of a year – around £3.42 a day. However, because of the low purchase price, depreciation for the Picanto was around 20% - meaning that sellers will get around 80% of the original purchase price after a year.

Small cars held 36 of the top 50 places because of their low initial purchase price and the increasing demand for efficient, cheap-to-run cars, with strong warranties.

Twelve of the positions in the top 50 were held by 4x4s, up from seven last year. This is probably due to a change in perception due to improvement's in off-roaders' efficiency and the threat of persistent cold winters.

Value brands dominate the top of the leader board, partly a result of cheap purchase prices but also as a result of vastly improved model ranges and extensive warranties, such as Kia's seven-year warranty.

The Picanto, which lost £1,760 in 2009, has climbed to the top with improved depreciation of £1,247.

The Honda Jazz, which was in first place last year, has slipped to 76th position after losing £2,517 in 2010 as opposed to £1,379 in 2009. This is largely due to the model being a year older and with more second-hand examples the over-supply has pushed down values. 

New entries into the top 10 this year include the Skoda Yeti, the Audi Q5 and the Daihatsu Terios - all 4x4s, reflecting the increased level of interest in that sector.

A general trend shown in the results is that average depreciation for the year was slightly higher, at 34%, compared to 2009's 33% average.

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The best performers of 2010 (based on cash lost)

 

Make

Model

Cash lost during 2010

% loss

1

 Kia

Picanto (04 on)

£1,247

20%

2

 Kia

Rio (05 on)

£1,642

22%

3

 Daihatsu

Terios (06 on)

£1,818

14%

4

 Fiat

500 (08 on)

£1,943

22%

5

 Volkswagen

Polo (09 on)

£1,987

22%

6

 Mazda

2 (07 on)

£2,022 

23%

7

 Volvo

XC60 (08 on)

£2,065

8%

8

 Perodua

Myvi (06-08)

£2,133

31%

9

 Audi

Q5 (08 on)

£2,189

9%

10

 Skoda

Yeti (09 on)

£2,213

13%

The biggest losers of 2010 (based on cash lost)

Make Model Cash lost during 2010 % loss
1 Maybach 62 (03 on) £149,552 43%
2 Maybach 57 (03 on) £132,098 44%
3 Bentley Brooklands (08-10) £84,295 36%
4 Rolls-Royce Phantom Saloon (03 on) £82,815 27%
5 Rolls-Royce Phantom Drophead (07 on) £78,073 26%
6 Ferrari 612 (04 on) £72,750 34%
7 Mercedes-Benz SL-Class AMG (02 on) £60,698 40%
8 Ferrari 599 GTB Coupe (06 on) £58,771 28%
9 Bentley Arnage (98-09) £57,322 30%
10 Lamborghini Gallardo (03 on) £52,054 31%

See the depreciation winners and losers of 2009